Cattlemen and Beef More Involved in 2014 USA Pro Cycling Challenge

Since its beginning in 2011, we’ve brought you the good news story of one of the restaurant industry’s top shelf beef burger chains — Smashburger — being a founding and lead sponsor of the American showcase for physical fitness and sports strategy — the USA Pro Cycling Challenge.

For 2014, as the Challenge again takes on the steep, high-altitude roads in Colorado’s mountains and plains, another industry sponsor has arrived. American cattlemen themselves have a direct hand in the racing spectacle, as Certified Angus Beef (CAB) joins the sponsor list. CAB is proud of its role as supplier to Smashburger, one of the fastest growing and best examples of the “fast casual” restaurant category. Fast casual provides a higher quality, more individualized eating experience when a diner wants to venture above fast food fare but doesn’t have time or budget for a steakhouse meal.

The race has again drawn over 120 riders and cycling teams from all over the world. From the beginning, the challenge has been for the best cyclists in the world to test themselves against the altitude of the Colorado Rockies. The racers have proven it can be done but it is not a task to be taken lightly. Riders who live and train often at high altitudes in Colorado or Colombia are less intimidated when much of the racing is above 7,000 ft. It is a test of lungs, training and stamina normal humans can only barely comprehend.

In town racing is much closer at times than on the climbs.  This is Aspen in 2013.

In town racing is much closer at times than on the climbs. This is Aspen in 2013.

This year, the race began the first day (Aug. 18) in the Aspen area, traveling to Crested Butte for Stage 2 and spending Stage 3 climbing Monarch Mountain in southern Colorado. Stage 4 will be contained in Colorado Springs. Stage 5 will begin above Colorado Springs in Woodland Park and end in Breckenridge. Stage 6 will be in Vail while the last stage will begin in Boulder and the big finish will be in downtown Denver. If you are in or close to Colorado this week, it is well worth seeing one of the most impressive endurance feats humans have ever devised. Of course, the Colorado scenery makes a spectacular backdrop.

Television coverage is on NBC’s Sports Network (DirecTV 220) during the week and Stage 7, the finish will be on NBC’s broadcast channel. And don’t speed through the commercials. Cattlemen will enjoy seeing the Smashburger commercials, starring a great looking burger. But the broadcasts will mark a first for CAB — a television commercial playing to a national audience for the first time. The spot we saw features restaurateurs and chefs explaining why they use CAB beef.

Published in: on August 20, 2014 at 4:06 pm  Leave a Comment  

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