Cattlemen’s Beef Board Chairman Tom Jones has submitted his resignation as chairman and member of the board but he did not go without some parting shots. He accused those who disagreed with his tactics of injecting political battles into the promotion arena as wearing “blinders” and taking “dangerous positions.”
Jones and the CBB’s recently resigned CEO Tom Ramey had spearheaded an effort to restructure the checkoff system that has been in place since 1986. The system was designed by cattlemen at the time to utilize the Beef Industry Council/National Live Stock & Meat Board and the state beef councils that had been carrying out beef research, education and promotion efforts for decades prior to the new national beef checkoff of 1986. Cattlemen were careful at the time to avoid duplication of efforts and creating new bureacracies and voted in a structure that would most efficiently use the time-tested methods and talent already in place.
That checkoff system used the dollars contributed by cattlemen all over the country to plan and carry out the major reversal in beef’s demand slide from the 1970s and put beef back on the strong demand curve it has been on since the late 1990s. Jones and Ramey, with some other members of the board and working with some outside political ag organizations not involved directly with the beef checkoff, were attempting to make major changes in that successful structure using methods contrary to CBB by-laws.
We haven’t decided whether to share the rest of Jones’ resignation letter but it is clear that he is unbowed in his quest for changing the checkoff system, regardless of its proven success.
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CBB Chairman Bows Out With Parting Shots
Cattlemen’s Beef Board Chairman Tom Jones has submitted his resignation as chairman and member of the board but he did not go without some parting shots. He accused those who disagreed with his tactics of injecting political battles into the promotion arena as wearing “blinders” and taking “dangerous positions.”
Jones and the CBB’s recently resigned CEO Tom Ramey had spearheaded an effort to restructure the checkoff system that has been in place since 1986. The system was designed by cattlemen at the time to utilize the Beef Industry Council/National Live Stock & Meat Board and the state beef councils that had been carrying out beef research, education and promotion efforts for decades prior to the new national beef checkoff of 1986. Cattlemen were careful at the time to avoid duplication of efforts and creating new bureacracies and voted in a structure that would most efficiently use the time-tested methods and talent already in place.
That checkoff system used the dollars contributed by cattlemen all over the country to plan and carry out the major reversal in beef’s demand slide from the 1970s and put beef back on the strong demand curve it has been on since the late 1990s. Jones and Ramey, with some other members of the board and working with some outside political ag organizations not involved directly with the beef checkoff, were attempting to make major changes in that successful structure using methods contrary to CBB by-laws.
We haven’t decided whether to share the rest of Jones’ resignation letter but it is clear that he is unbowed in his quest for changing the checkoff system, regardless of its proven success.
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